Commercial voice overs by a commercial voice actor.
Commercial voice overs for radio and TV, as well as online, are,
more than ever, a significant part of the voice over talent's repertoire.
Commercial voices need to possess not only a rich, expressive, flexible and honed read style, but also acting ability and experience.
TV and radio spots basically fall into two main categories: hard-sell and soft-sell.
Commercial voice overs invariably fall somewhere inside these. The commercial voice over
demo to the right demonstrates some of our commercial voice work.
The hard-sell approach, with its "over-the-top" rapid paced, fairly loud to very loud delivery is very demanding, in that the male voice over talent and
voice over artist must expend a huge amount of energy and strength,
as well as an attention - grabbing, perhaps even epic voice style.
Vocal training in proper breathing, protection of vocal cords, intonation, etc. is vital.
The soft-sell involves an intelligent grasp of subtlety (both of voice and expressiveness), excellent microphone technique, and acting.
It requires an intimate knowledge of one's own natural, unique voice, and an understanding of the client's intent, needs, and target audience.
We possess extensive experience in voice over, and are ready
as the voice over talent online to meet your commercial
voice over project needs. Check out our demos above, and find a partial list of our commercial
voice over clients inside this website.