Commercial voice overs by the commercial voice actor.
Commercial voice overs for radio and TV, as well as online, are,
more than ever, a significant part of the voice actor's repertoire. Commercial voices need to possess not only a rich, expressive, flexible
and honed read style, but also acting ability and experience. TV and radio spots basically fall into two main categories: hard-sell and soft-sell.
Commercial voice overs invariably fall somewhere inside these. The commercial voice over demo
to the right provides some examples.
The hard-sell approach, with its "over-the-top" rapid paced, fairly loud to very loud delivery is very demanding, in that the
voice over talent must expend a huge amount of
energy and strength, as well as an attention - grabbing voice. Vocal training in proper breathing, protection of vocal cords, intonation, etc. is vital.
The soft-sell style involves an intelligent grasp of subtlety (both of voice and expressiveness), excellent microphone technique, and acting.
It requires an intimate knowledge of one's own natural, unique voice, and an understanding of the client's intent, needs, and target audience.
We possess extensive experience in voice overs, and are ready
as the voice over talent online to meet your commercial voice overs needs.
See a partial list of our commercial voice over clients.
Commercial Voice Over Demo
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